What We do
We engage strategically with policymakers, influencers and the media by providing compelling evidence on population issues to inform and inspire decision making. Through our work, we strive to shift the family planning and population discourse from being target-oriented, to gender-sensitive and rights-based.
Accountability is at the core of PFI’s work on community action to ensure efficiency and accountability in public health systems. PFI hosts the Secretariat of the Advisory Group on Community Action (AGCA) since 2005, a committee constituted by the Ministry of Health and Family Welfare (MoHFW) to provide guidance on community processes, particularly related to accountability.
Social and Behaviour Change Communication (SBCC) is used as an approach across PFI’s programmes, recognising that social norms drive individual behaviour and actions. PFI uses the power of entertainment through television serials, Interactive Voice Response System (IVRS) and chatbots, reaching out to women, men and young people to inform and empower them.
Over the last 50 years, PFI has partnered with policy makers, donors, NGOs and communities to deliver for health and community wellbeing.
No More Sterilisation Camps: PFI’s on-ground advocacy led the way to a landmark Supreme Court Judgment.
Where Men Sing for Women: In Chhatarpur speaking up about family planning
Fighting Against Child Marriages: Girls ‘gherao’ wedding venue and stop child marriages in Bihar’s villages
Annual Report 2018-2019
“..Wide disparities and inequities in women’s access to reproductive healthcare continue to persist. In order to reach the last mile, PFI’s efforts have been multipronged – enhancing public accountability, transforming social norms, informing public discourse and impacting key policy measures with research and evidence….”