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Advocacy, Communication and Accountability

Implementing Organisation:

Population Foundation of India with donor support from the David and Lucile Packard Foundation.

Geographic Focus Area:

The programme is being implemented in 357 villages of Bihar spread across 13 blocks in the five districts of Darbhanga, Nawada, Bhagalpur, Gaya and Patna. 

Project Period

August 2015 – July 2017


The Advocacy Communication and Accountability (ACA) initiative aims to contribute in “increasing the demand for and access to quality family planning services in the state of Bihar and at the national level”. The key strategies that are being used to advance towards this long term goal are:  

1. Addressing social norms and influencing individual behaviours by providing access to information and increasing engagement on issues around sexual and reproductive health, and entitlements.
2. Increasing accountability through community action for health by building community capacities to monitor and provide feedback on services to health managers and policy makers; and using the Interactive Voice Response System (IVRS) as a technology platform, enabling easier collection, analysis and sharing of data.   
3. Amplifying voices to ensure a facilitating/enabling policy environment through a strengthening of the Advocating Reproductive Choices (ARC) coalition both at the state and national levels. 

Expected Outcomes:

1. Increased knowledge leading to a changed perception on key issues around family planning and reproductive health among women and men of reproductive age, especially adolescents and youth
2. Increased community participation enabled by technology in monitoring improved access to quality health services
3. Enhanced engagement on family planning and reproductive health among key influencers, policy makers, the media, civil society and champions