Main Kuch Bhi Kar Sakti Hoon (MKBKSH – I, A Woman Can Achieve Anything) is a transmedia programme that has reached millions of viewers across India over three seasons. It follows the journey of the protagonist, Dr Sneha, who returns to her village to work for better health and rights of women. The core of the initiative is the radio and television drama series, with extensions in local community radio stations, social media channels and through the Interactive Voice Response System. Season 3 of the show (broadcast ended in September 2019), had an average of about 0.87 million unique viewers per episode on television. It was supported by REC Foundation Limited and Bill and Melinda Gates Foundation. The series inspired people from disadvantaged and marginalised communities to make positive changes in their lives. Some of their stories are captured in a web-series Reel to Real. Watch Reel to Real Stories here.
