The two-child norm (2CN) is a target-oriented family-size policy prescription, which compels couples to limit their families to two children through a series of incentives and disincentives, the primary one being disqualification of candidates to contest elections to Panchayati Raj Institutions. The 2CN draws inspiration from China’s one-child norm policy and is only applicable to persons in the active reproductive age groups. Incentives and disincentive schemes associated with the norm include a minimum marriage age, grants to stakeholders that properly effect change, restrictions on the right to contest elections, and incentives to strengthen village recording systems.