Under it’s Advance Family Planning programme in Uttar Pradesh, PFI engaged with the State Innovations in Family Planning Services Project Agency (SIFPSA) in Uttar Pradesh to create safe spaces within campuses where youth would be comfortable to discuss their sexual and reproductive health concerns, and not be stigmatised if they sought services. As a result of the advocacy, SIFPSA approved the establishment of youth centres in 40 colleges across the state. Development of the branding and identity of the youth centres, called Q-Club, was facilitated by PFI in consultation with the college students. Alongwith branding, PFI also supported SIFPSA in identifying materials and structuring activities related to safe sexual behaviours that the youth centres would conduct.