Population Foundation of India with support from Capital for Good
December 2016 - June 2017 (7 months)
To sustain the momentum created by Seasons One and Two of PFI's edutainment initiative for social and behavioural change - Main Kuch Bhi Kar Sakti Hoon or I, A Woman, Can Achieve Anything (MKBKSH) and lay the groundwork for Season Three
1. Increase awareness of youth in urban and rural areas on issues that affect them, including sexual and reproductive health and rights, mental health and age at marriage through a digital intervention.
2. Support an expansion of the edutainment efforts undertaken within the above series through consultations geared at developing a strategy for Season Three and beyond – with communication experts and organisations reaching out to the youth, and with the youth themselves.
3. Encourage other donors to be a part of the journey, financial or otherwise by showcasing the series in appropriate fora.