In a press conference held in Mumbai on 8th November 2017, Population Foundation of India, MARD (Men Against Rape and Discrimination) and Feroz Abbas Khan announced Lalkaar- a Concert to End Violence against Women and Girls as part of the #BasAbBahutHoGaya- Enough is Enough campaign. Lalkaar will be organised in Mumbai on 21st November 2017- and will include a range of artists, including Farhan Akhtar himself, Salim- Sulaiman, Harshdeep Kaur, Prakriti, Sukriti, Papon, among others. Real-life heroes and champions of the cause will also be present to spread the message.
Bas Ab Bahut Ho Gaya- Enough is Enough is a campaign that aims at generating debate and promoting positive change in cultural and social norms around the value of women in India. National celebrities joined this campaign to motivate young girls to stand up against violence, and show boys that masculinity need not be violent. The campaign was kicked off with a Facebook Live session by Farhan Akhtar and was aired on the Facebook pages of both PFI and MARD. The Farhan Live received more than one million views and an engagement with 25,000 people. This was followed by the release of films based on the lives of Sania Mirza and Vidya Balan. There were also workshops held in over 600 colleges on the issue of violence against women, and the Student Digital Film Contest, which was organised, had over 1700 entries from students.
Farhan Akhtar said at the event, “We are using our creativity and our arts at the Lalkaar concert to galvanise a movement, to inspire the youth and to be a catalyst of change” Poonam Muttreja, Executive Director, PFI added that the conversation on violence against women was dominated by laws and penalties, not change in behaviour. A change in societal attitudes is as important to combat gendered violence as a legal commitment to protect women.
For more on the campaign, please see www.basabbahuthogaya.in